Packaging and Shelf Life
Beyond a convenient container and canvas for conveying your Brand imagery a primary role of packaging is to protect your product. For perishable consumer goods that means maintaining or extending the product self life. Products fail during storage due to a number of causes including moisture loss, or uptake, flavor loss, microbial growth, and the degradation of key ingredients. Packaging your product correctly can be the key to your bottom line and the wrong packaging can lead to consumer complaints or even recalls.
Rocket Science Consulting can develop packaging models to predict the shelf life of your products to aid packaging development, help with the selection of packaging materials, optimize the cost/benefit of packaging choices and minimize risks.